Advertisers Leaning Towards Blogs
July 25th, 2007
Advertisers are moving away from the tech print media and towards blogs—in large part because the blogs are more specialized, thus allowing ads to be better targeted.
Link: http://www.forbes.com/…
(via Slashdot)
[link]Simon Owens Says:
July 30th, 2007 at 3:57 pm
I don’t buy into the doom-and-gloom tone of the article. So what if the advertising dollars are transferring from print technology magazines to online technology magazines? That just means the medium is changing, not dying — as the article seems to indicate. These dying magazines should mimic Wired, which has adapted well by offering tons of online content for free.